Meet Caleb

Caleb Liptak is the Founder and Principal of StrongestLink Strategy, based in Winter Springs, Florida. Caleb’s passion lies in helping organizations articulate, adhere to, and communicate their unique value propositions in a way that answers the question:

With a background in strategic communications, media relations and marketing strategy, Caleb thrives on helping clients boil complex problems down to simple solutions, with a proven track record of success in an array of industries — from healthcare to education, construction to tech, agriculture to nonprofit.

Caleb is an active participant in the Central Florida community, serving as a board member for three local nonprofits: The Foundation for Foster Children, the Winter Park Institute, and Our Lessons Learned, Inc.

Why would anyone do business with you over a competitor?

Today at StrongestLink Strategy, Caleb helps small and medium-sized businesses as well as nonprofits:

Identify and articulate the distinct value they create.
Develop a different set of activities that sets them apart from their competition.
Adhere to that strategy day in and day out.

By focusing on these core principles, Caleb helps clients establish and articulate a differentiated value and effectively communicate that value to their target audiences. Ultimately - helping them engage in the competition to be different.

Meet Caleb

Why would anyone do business with you over a competitor?

Today at StrongestLink Strategy, Caleb helps small and medium-sized businesses as well as nonprofits:

Identify and articulate the distinct value they create.

Develop a different set of activities that sets them apart from their competition.

Adhere to that strategy day in and day out.

By focusing on these core principles, Caleb helps clients establish and articulate a differentiated value and effectively communicate that value to their target audiences. Ultimately - helping them engage in the competition to be different.